welcome letter
to: lauryn chiu
from: anthony nigro (ceo) and alex streib (coo)
subject: welcome to the team
dear lauryn,
welcome to clyr. we are pleased to have you join us as vice president of public affairs. your experience will be instrumental as we continue to build our brand presence and deepen our connection with the community.
as you know, clyr is lower case, always. it reflects our approach: clear, direct, and without unnecessary formality.
while traditional public affairs fall within your remit, we are particularly focused on instagram as our primary channel for narrative control. we believe in meeting our audience where they are, and that means embracing the immediacy and authenticity of social media.
this package contains your credentials and initial resources. please log in promptly to access the team calendar, brand assets, and strategy documents.
we look forward to the work ahead.
reporting & expectations
you report directly to lauryn chiu, head of brand – lauryn.chiu@clyrzones.com. weekly strategy syncs are held mondays at 10am pt / 1pm et.
general expectations
- own the public narrative across all channels, with instagram as the primary storytelling engine
- translate announcements and company news into instagram native formats: reels, carousels, stories
- monitor and engage with the clyr community – comments, dms, and sentiment – as a core responsibility
- lead the social media team and ensure consistent, lowercase clyr voice
- serve as on camera representative for clyr; comfortable with instagram lives and interviews
- collaborate with product and growth teams on campaign calendars
instagram first mandate
the grid is your press release. the comments section is your press conference. we prioritize:
- carousels for educational deep dives and announcements
- reels for culture, behind the scenes, and rapid response
- story engagement (polls, q&a) for real time public feedback
you have full creative control over the instagram voice, but it must always feel human, never corporate.
access & credentials
use these credentials to log into all clyr systems. both email and nextcloud use the same username/password combination. change your password after first login.
📧 personal work email
☁️ nextcloud (internal docs, calendars, assets)
first time? log in with your personal email credentials. enable two factor authentication within your first week.
first week checklist
key contacts
| anthony nigro (ceo) | ceo@clyrzones.com |
| alex streib (coo) | coo@clyrzones.com |
| lauryn chiu (head of brand) | lauryn.chiu@clyrzones.com |
| media team (shared) | media@clyrzones.com |
| it support | it@clyrzones.com |
instagram guidelines
- no em dashes – use commas, colons, or periods
- clyr is always lowercase – even at the start of a sentence
- community management is public affairs – review comments and dms daily
- crisis comms live on instagram first – address in stories before press releases